The Parisian ready-to-wear women’s’ brand Ba&sh was founded in 2003 by childhood friends Barbara Boccara and Sharon Krief. Driven by the idea to bring their dream wardrobe to life and with their common love for fashion, going into fashion seemed natural for both founders. The Ba&sh collections reflects the personal style of both designers and is based on what they themselves, as women, would want to find hanging in their wardrobe. Wanting to create the ideal female wardrobe, Ba&sh is a brand created by women for women.
Today the popular women’s’ brand can be found in over 400 selling points worldwide, and is characterized and recognized by its Parisian-inspired designs. The ba&sh ready-to-wear collection includes elegant dresses, jumpsuits, trendy tops, as well as soft knits and simple jackets. A combination of fluid fabrics, elegant and precise cuts, bursts of print, refined details and colors enables the many different styles to be elegantly put together in tasteful and endless combinations, proving the individual styles to be timeless.
Having to describe the brand with three words, we would pick timeless, wearable and, above all, chic. With its French origin, Ba&sh adds an urban allure to classic designs by combining feminine and casual styles with hints of bohemian and rock chic. The brand is made to be worn and loved by all women with the endless combinations of classical blouses, luxe knitwear, patterned skirts and edgy pants. Ba&sh ensures that you look fashion-forward and sophisticated for any occasion.